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K.I.S.S (Keep it Simple and Stylish)

keep your style simple and keep it pushing!

Rooted Swagger Brand is a christian based clothing line, with an urban twist! If you’re down with GOD, get down with RSB!!!


And he shall be like a tree planted by the rivers of water, that bringeth forth his fruit in his season; his leaf also shall not wither; and whatsoever he doeth shall prosper. (Psalms 1:3)

With a strong Christian faith and GOD given talent, The Rooted Swagger Brand is quickly making a name for itself in the world of urban fashion.  Taken straight from the scripture, the company’s mission statement, is that when you put GOD first, everything that you put your “hands to” will be prosperous and they are sharing that divine belief through the inspirational messages found on their clothing.

Who is Rooted Swagger

Co Founder Brian Randolp in Rooted Swagger

Based in Florida, Rooted Swagger started as a joint-venture by two enterprising young men and brothers in Christ;  Chrispin Johnson (CEO) and Brian Randolph (Co-Founder). It was important to both that they share their personal and spiritual growth in an inspiring way to their fellow-man.  So they took the two things that they love, GOD and Fashion, and created a brand that truly represents the Kingdom of GOD on earth.  RSB (Rooted Swagger Brand was born.

In the Beginning

In August 2009, Johnson and Randolph began sharing their ideas and creative vision of what they wanted their clothing to represent with graphic artist and good friend Nick Lawson.  Lawson had been in fashion design for many years, and has worked with some of the top names in the entertainment industry- this experience made his assistance invaluable to RSB.  They wanted their clothing to combine an urban edge with artistic sensibility, and of course the message of Psalm 1:3.

top-selling RSB t-shirt

“The very first article of clothing that we designed was the top-selling The World Don’t Love You t-shirt.  The idea for this shirt came from the very popular ‘I love New York’, or this or that t-shirts that everyone was wearing”. (Randolph).  Johnson and Randolph attended a concert and spotted a young man wearing a shirt that simply read “New York Don’t Love You”.  Randolph states that he thought about how the world does not care for us in the way that Christ loves us and how God loved us so much that he gave his only begotten son.  He (Randolph) knew at that point what RSB’s first t-shirt would say.

Inspiration and Influences

The brand now designs T-shirts and hats that showcase inspirational phrases and scripture, so that the message of Christ remains always at the forefront.  CEO, Chrispin Johnson continues to work within the urban fashion industry, which helps keep Rooted Swagger tuned in to the latest styles and trends in the market. Designers and brands including;  Sean John, Blac Label, True Religion, as well as Ralph Lauren, Donna Karan and Calvin Klein remain points of inspiration for the brand.  One thing that they do not want to do is limit their reach in the market- they believe that they have something for everyone.  The message of RSB may be individual and unique, but the style is trendy and very marketable.

What’s Next

Never looking back and staying true to their faith, RSB continues to broaden their reach throughout the Southeast and hopes to one day have more of a global presence.  Recently, they joined forces with Urban World Ministries, a multi-cultural and multi-media production ministry that shares their same vision – they minister to those that the “traditional” church ministry may overlook. Through this collaboration, RSB will further extend its presence outside of Christian based clothing to include a form of ministry for those who may not “digest faith and salvation through basic or usual means” (Randolph).  It is RSB’s desire to impact the world through urban ministry and outreach.  “We truly desire to do what God has ordained us to do here on earth as it pertains to winning souls for the kingdom”(Randolph).

Where to buy

Rooted Swagger is primarily sold on-line and in negotiations to be distributed by exclusive boutiques in and around Central Florida (Orlando).  For more information on Rooted Swagger Brand, you can find them on Facebook or log on to their website at:

More on the founders of Rooted Swagger Brand

Chrispin Johnson (CEO) attended Bethune-Cookman College in Daytona, FL where he  majored in mass communications. He has been a district manager for DEMO clothing where he set trends in the urban clothing market.  He now works for Torrid clothing company where he continues to further his reach in the urban clothing market through management and company leadership). Chris had previously created a regionally successful clothing line in (mid to late nineties) called Excavate.

Brian Randolph and Chrispin Johnson

Brian Randolph (Co-Founder) met and befriended RSB CEO Chrispin Johnson at Bethune-Cookman College. He holds a B.A in mass communications from Bowie State University in Maryland, and holds a master’s degree in business management from Springfield College.  He and Johnson have remained friends and brothers in Christ since1991.

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